Best use of PR/Social Media= Admitting when you are wrong
I would suspect that everyone in the Treasure Valley has heard of or even frequented Berryhill Restaurant in downtown Boise (or Bacon). It is an upscale delight and the owner John, whom I’ve met and worked with, is an interesting character, to say the least.
Scrolling through my nightly newsfeed on facebook I came across his recent post.
“I believe in the spirit of love, and I sincerely apologize for the Berryhill Valentine's Dinner guests who experienced a long wait between courses. This was my fault. I mis-judged table turn times, put un-deserved stress on my very excellent staff, and most of all caused some of you, my guests, a less than the very wonderful loving evening you deserved.
I have contacted those I know about to endeavor to make it right, but I may not be aware of others. If you are one, please feel free to either message me on fb or email me personally at john@johnberryhillrestaurants.com.
I do believe in the spirit of love...
john Berryhill”
I was quite surprised by his response but immediately felt that he was sincere and hoped the patrons at his restaurant and employees would rally with him. This is a true testament that marketing and public relations isn’t always about promoting the good things your company or product does-but to face up when problems happen and OWN it. John did just that and I will suspect his business will be rewarded for that. Now the only obstacle standing in his way is to not make the same mistake again.
Now with that said, those bacon flavored brownies are sounding pretty good to me. I just might go there tonight!
p.s Be sure to "like"John's facebook page to support his restaurant! www.facebook.com/john-berryhill-restaurants
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