My fiancé has been a fan of Patagonia for some time now but ever since I signed up for emails-I have become a true fan. Yes being notified when they have a sale is huge because there stuff is pretty expensive but what I like most is HOW they use email marketing.
A few weeks ago I purchased items from one of their sales and I got a follow- up email asking “You recently bought some gear and now that you've had time to use it, we'd love to hear your thoughts.”
They addressed me by name which I realize is an easy thing to incorporate with software technology but it still made me feel like a human was reaching out to me, and not a third party e-campaign. The second positive point is how they reached out to me. They didn’t ask me to buy more products or assume that I loved them. They simply wanted to know what I thought about them. Timing is important too. The email wasn’t sent out a day or even week after my package arrived but after a few weeks to give me time to try the products out.
Also, they made it very easy to respond with an exact picture of the product and even the color choice I ordered to remind myself of the items. There are “review item here” buttons located after each picture which again makes it easy to respond to. I’m pretty sure a monkey can figure it out and if I only want to comment on one particular item- I can!
This is a great example of useful e-marketing.
Side note: I loved the items and am grateful to get notified of the sale. I was able to purchase a jacket I had my eye on for some time but could never bring myself to pay full price. They are creating a loyal customer right before your eyes!
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